Craig Olkiewicz

Commander
DISC Type : D

Chief Commercial Officer at Cove Soda

Los Angeles Metropolitan Area, United States

Overview

Craig has no verified overview

Personality Overview

Candid & Clear

Strong-Willed

Very Quick

They respond better to strong and respectful interactions.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

12-2025
Chief Commercial Officer at Cove Soda
6-2020 - 11-2025
Senior Vice President Of Sales at Nutrabolt
10-2018 - 6-2020
Vice President Of Sales and Distribution at Harmless Harvest
9-2016 - 10-2018
Senior Vice President of Sales and Distribution at wanu water
1-2016 - 9-2016
Vice President, National Accounts at Red Bull

Education

1989 - 1993
BBA from University of Notre Dame
1997 - 1999
MBA from Emory University - Goizueta Business School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Chief Commercial Officer at Cove Soda
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If convinced, they can reach decisions quite fast.
  • Can Craig take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Craig

Personality Compatibility


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