Craig Peterson

Energizer
DISC Type : I

Senior Manager - Direct Marketing at Ziply Fiber

Redmond, Washington, United States

Overview

Craig has no verified overview

Personality Overview

Imaginative

Believer

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

6-2020
Senior Manager - Direct Marketing at Ziply Fiber
4-2019 - 6-2020
Relationship Marketing Manager - Microsoft at Simplicity Consulting
Senior Marketing Communications Manager at AT&T
Senior Product Marketing Manager – GoPhone Prepaid at AT&T
Direct Marketing Manager at Alaska Airlines

Education

1983 - 1987
Bachelor of Arts (B.A.) from Washington State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Redmond, Washington, United States Job Level : Middle Designation : Senior Manager - Direct Marketing at Ziply Fiber
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Craig

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Craig take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Craig

Personality Compatibility


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