Craig Richey

Energizer
DISC Type : I

Sr. Director Marketing and Product Strategy at Fox Factory

Canada

Overview

Craig has no verified overview

Personality Overview

Big Picture Person

Informal

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

3-2025
Sr. Director Marketing and Product Strategy at Fox Factory
8-2018 - 4-2025
Director Of Brand Marketing at Fox Factory
9-2017 - 8-2018
Director of Marketing at Race Face Performance Products
6-2014 - 8-2018
Marketing Manager at Race Face Performance Products
1-2011 - 6-2014
Founder at Off Camber Marketing

Education

2013 - 2014
Master of Business Administration (MBA) from Bentley University
2002 - 2006
Bachelor of Commerce from University of Victoria

More Information

Social Presence :

Prographics :

Exp : 18 Location : Canada Job Level : Senior Designation : Sr. Director Marketing and Product Strategy at Fox Factory
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Craig

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Craig take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Craig

Personality Compatibility


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