Craig Robertson

Inquirer
DISC Type : cd

Senior Managing Director - Life Sciences Northeast Industry Group Lead at Accenture

New York City Metropolitan Area, United States

Overview

Craig Robertson is a Senior Managing Director at Accenture, leading the Life Sciences Americas Consulting practice. With over 25 years of experience, he helps C-suite executives improve strategic and operational outcomes in areas like go-to-market strategy, digital transformation, and post-merger integration. He holds a BA from Denison University.

Outside of his corporate role, Craig is actively involved in philanthropy, with a specific focus on supporting military veterans. He has served on the Board of Directors for Community Hope, a non-profit organization dedicated to assisting homeless veterans and addressing their mental health needs.

He has a long-standing commitment to veterans causes, including serving on the board of a major non-profit in the field.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

AI in Life Sciences
He is a vocal advocate for applying AI to enhance productivity for commercial and medical teams in the pharmaceutical industry, as shown by recent partnership announcements.
Veterans' Support
He actively supports veterans' causes and has served on the board of Community Hope, an organization that provides housing and mental health services to homeless veterans.
HealthTech Innovation
He has spoken about the importance of open innovation and the intersection between large life sciences companies and the startup ecosystem to solve healthcare challenges.

Media Appearances

Craig Robertson & Jim Cleffi, Accenture: NOW #97. Featured in YouTube

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Craig Robertson & Jim Cleffi, Accenture – Full (StartUp Health). Featured in Medium

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Work History

12-2020
Senior Managing Director - Life Sciences Northeast Industry Group Lead at Accenture
11-2016 - 12-2020
Managing Director - Northeast Life Sciences Industry Group Lead at Accenture
5-2013 - 12-2020
Managing Director - Client Portfolio Lead at Accenture
6-1996 - 5-2013
Partner / Managing Director at Accenture
5-1994 - 4-1996
National Account Sales Manager at PrimeSource Building Products

Education

1990 - 1994
BA from Denison University
1987 - 1990
Education details unavailable from Summit High School

More Information

Social Presence :

Prographics :

Exp : 33 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Managing Director - Life Sciences Northeast Industry Group Lead at Accenture
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Craig

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • Their decision making speed is somewhere in the middle.
  • Can Craig take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Craig

Personality Compatibility


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