Craig Rowe

Energizer
DISC Type : I

Brand Copywriter, Creative Studio at Air Canada

Toronto, Ontario, Canada

Overview

Craig has no verified overview

Personality Overview

Enthusiastic

Full Of Energy

Relationship Oriented

They are friendly, approachable and love to make new connections.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

8-2019
Brand Copywriter, Creative Studio at Air Canada
4-2018 - 8-2019
Freelance Senior Copywriter at Likerowe.com
10-2013 - 4-2018
Senior Copywriter at Cineplex Digital Media
4-2013 - 10-2013
Senior Copywriter at Blast Radius
2-2013 - 10-2013
Freelance Copywriter at Likerowe

Education

1999 - 2002
Diploma from Centennial College - Bell Centre for Creative Communications

More Information

Social Presence :

Prographics :

Exp : 13 Location : Toronto, Ontario, Canada Job Level : N/A Designation : Brand Copywriter, Creative Studio at Air Canada
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Craig

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Craig take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Craig

Personality Compatibility


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