Craig Smith

Activist
DISC Type : Cd

VP, Business and Process Improvement at Jack Morton Worldwide

Greater Boston, United States

Overview

Craig Smith is a visionary executive at Jack Morton Worldwide, currently serving as VP of Business and Process Improvement. He spearheads the integration of AI and automation into core business functions, leveraging over 15 years of experience leading marketing and operations teams. He holds an MBA from Southern New Hampshire University.

Outside of his corporate role, Craig is a passionate digital publisher, having founded the popular statistics resource DMR and the fan site DisneyNews. us. A native New Englander, he is an avid Boston sports fan, a Disney enthusiast who has visited Walt Disney World over 30 times, and a father.

He grew his personal blog, DMR, into a leading digital resource that attracts over 5 million unique visitors annually.

Personality Overview

Perfectionist

Logical And Quick

Observative

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Enterprise AI Strategy
His current role focuses on integrating AI into business operations for growth, production, and planning, translating complex AI capabilities into actionable roadmaps.
Brand Experience
He has spent a significant portion of his career at Jack Morton, a global brand experience agency, and his social media posts reflect pride in the company's projects.
Digital Publishing
He is the founder and editor of two successful websites, DMR (a statistics resource) and DisneyNews. us, demonstrating a passion for creating and managing online content.

Media Appearances

Craig has no verified media appearances

Work History

11-2024
VP, Business and Process Improvement at Jack Morton Worldwide
5-2021 - 11-2024
Vice President Agency Marketing at Jack Morton Worldwide
3-2018 - 5-2021
Global Agency Marketing Director at Jack Morton Worldwide
1-2017 - 3-2018
Chief Operating Officer (COO)/ Chief Marketing Officer (CMO) at Spring Consulting Group, LLC
2-2013 - 1-2017
Director of Marketing at Spring Consulting Group, LLC

Education

2003 - 2003
MBA from Southern New Hampshire University
1994 - 1998
BS from Saint Anselm College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Boston, United States Job Level : Senior Designation : VP, Business and Process Improvement at Jack Morton Worldwide
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Craig

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Craig take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Craig

Personality Compatibility


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