Craig Smith in

Craig Smith

Activist · DISC type Cd
VP, Business and Process Improvement at Jack Morton Worldwide
📍 Greater Boston, United States

Craig Smith is a visionary executive at Jack Morton Worldwide, currently serving as VP of Business and Process Improvement. He spearheads the integration of AI and automation into core business functions, leveraging over 15 years of experience leading marketing and operations teams. He holds an MBA from Southern New Hampshire University.

Outside of his corporate role, Craig is a passionate digital publisher, having founded the popular statistics resource DMR and the fan site DisneyNews. us. A native New Englander, he is an avid Boston sports fan, a Disney enthusiast who has visited Walt Disney World over 30 times, and a father.

He grew his personal blog, DMR, into a leading digital resource that attracts over 5 million unique visitors annually.

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Experience
22 Years
Current Role
VP, Business and Process Improvement
Job Level
Senior
Location
Greater Boston, United States
Personality Overview

How Craig shows up

Perfectionist
Logical And Quick
Observative

They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Craig cares about

Enterprise AI Strategy
His current role focuses on integrating AI into business operations for growth, production, and planning, translating complex AI capabilities into actionable roadmaps.
Brand Experience
He has spent a significant portion of his career at Jack Morton, a global brand experience agency, and his social media posts reflect pride in the company's projects.
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Career

Work history

11-2024
VP, Business and Process Improvement
Jack Morton Worldwide
5-2021 - 11-2024
Vice President Agency Marketing
Jack Morton Worldwide
3-2018 - 5-2021
Global Agency Marketing Director
Jack Morton Worldwide
1-2017 - 3-2018
Chief Operating Officer (COO)/ Chief Marketing Officer (CMO)
Spring Consulting Group, LLC
2-2013 - 1-2017
Director of Marketing
Spring Consulting Group, LLC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2003
MBA
Southern New Hampshire University
1994 - 1998
BS
Saint Anselm College
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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