Craig Weingarten

Doer
DISC Type : ds

Head of Industry, Automotive & Travel at Yahoo

Franklin, Michigan, United States

Overview

Craig has no verified overview

Personality Overview

Fast-paced

Risk-Accepting

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

1-2025
Head of Industry, Automotive & Travel at Yahoo
6-2024 - 1-2025
Executive Director, Integrated Services - WPP I Ford at VML
8-2021 - 12-2021
Director of Client Partnerships, Auto (interim) at Spotify
2-2020 - 3-2022
Category Development Officer, Automotive & QSR at Spotify
1-2018 - 3-2024
Global Head of Industry, Global Automotive at Spotify

Education

BS from Michigan State University
MA from Emerson College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Franklin, Michigan, United States Job Level : Mid-senior Designation : Head of Industry, Automotive & Travel at Yahoo
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Craig

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Craig take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Craig

Personality Compatibility


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