Craig Wilson

Evaluator
DISC Type : Cds

Sales at Fisher Parking & Security, Inc.

Springfield, Missouri, United States

Overview

Craig is a sales professional at Fisher Parking & Security, Inc. , with a significant background in marketing for technology and access solutions firms like SKIDATA. He holds a Content Marketing certification and has experience promoting systems for large venues and mountain resorts. He earned his degree in English from Missouri State University.

Outside of his professional life, Craig has an interest in scientific advancement and current affairs, indicated by his interest in organizations like NASA and CNN. His academic background in creative writing suggests a passion for communication and storytelling, which complements his marketing and sales career.

He uniquely blends a creative writing education with a career in the technical realm of security and access solutions.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Venue Efficiency
He actively promotes smart access solutions to optimize crowd flow and reduce wait times in large venues like stadiums and arenas.
Mountain Solutions
Has a focus on providing cutting-edge lift access and gate technology to transform the guest experience at ski and mountain resorts.
Technology Sales
He has been involved in expanding sales teams for technology solutions in the parking and people access markets.

Media Appearances

Craig has no verified media appearances

Work History

1-2025
Sales at Fisher Parking & Security, Inc.
11-2023 - 1-2025
Marketing Manager SKIDATA USA at SKIDATA USA
10-2020 - 1-2024
Partner at Smith Phillips Strategic Comm
1-2020
Marketing & PR at IPsens
8-2008 - 1-2020
Marketing & PR at Tuxen and Associates

Education

English - Creative Writing from Missouri State University
Education details unavailable from Missouri State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Springfield, Missouri, United States Job Level : N/A Designation : Sales at Fisher Parking & Security, Inc.
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Craig

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Craig take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Craig

Personality Compatibility


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