Cristiana Conti

Critic
DISC Type : C

Marketing Financial Controller at LEO Pharma

Rome, Latium, Italy

Overview

Cristiana is a seasoned event management expert at LEO Pharma with over 20 years of experience, having delivered more than 2000 events. Her role is enhanced by strong financial acumen in budget management and cost control, supported by proficiency in SAP. People who have worked with her describe her as "professional", "meticulous", and "enterprising".

She is a dedicated lifelong learner, actively pursuing certifications and courses in emerging business fields. Her recent studies include Digital Transformation, AI and Sustainability, and Strategic Business Analysis, demonstrating a keen interest in modern trends and technologies.

Unique fact: Cristiana has successfully managed the complete lifecycle of over 2000 events, from international congresses to high-profile product launches.

Personality Overview

ROI Driven

Critic

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Event & Congress Management
Her core expertise, with over 20 years of experience managing complex, multi-stakeholder projects and delivering over 2000 events from concept to completion.
Financial Control
A key skill sharpened in her Marketing Financial Controller role, focusing on budget management, cost control, vendor negotiations, and transparent reporting using SAP.
Digital Transformation
She recently completed a course on this topic, indicating a proactive interest in leveraging technology to modernize business strategies and event execution.

Media Appearances

Cristiana has no verified media appearances

Work History

1-2024
Marketing Financial Controller at LEO Pharma
10-2020 - 1-2024
Business Administration, General Service & Congress Specialist at LEO Pharma
3-2018 - 1-2024
Bu Bio Derma Marketing & Sales Support & Congress Specialist at LEO Pharma
11-2008 - 12-2011
Sales and Mktg Assistant_Hospital Care Division at Baxter SpA
1-2007 - 10-2008
Medical Affairs Assistant at Sanofi Pasteur MSD

Education

9-1987 - 7-1991
Degree in Business Expert and Correspondent in foreign languages (English and German) from Istituto Pietro e Maria Curie

More Information

Social Presence :

Prographics :

Exp : 16 Location : Rome, Latium, Italy Job Level : N/A Designation : Marketing Financial Controller at LEO Pharma
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Insights For Selling To Cristiana

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristiana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cristiana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cristiana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cristiana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cristiana

Personality Compatibility


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