Cristina Fernández Freixa

Questioner
DISC Type : c

Directora de marketing at GAMMA GROUP

Greater Barcelona Metropolitan Area, Spain

Overview

Cristina Fernández Freixa is the Chief Marketing Officer at GAMMA GROUP, recently appointed to the new management committee to define company strategy. With extensive marketing experience and Masters degrees from both ESIC Business & Marketing School and Anglia Ruskin University, she has progressed from Web Manager to her current leadership role.

Outside of her marketing career in Spain, Cristina has international experience working and studying in the UK. She has an interest in foreign languages and has undertaken a course to study Chinese, highlighting an appreciation for different cultures and communication.

Unique fact: Cristina has studied the Chinese language.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Marketing Strategy
As the new Director of Marketing, she is a key part of the management committee responsible for defining the company's objectives and overall strategy.
Digital Marketing
Her background includes roles as a Web Manager and in Marketing Communications, with hands-on experience in social media management, content creation, and community management.
Influencer Marketing
She was responsible for finding new brand ambassadors and managing influencer content and collaborations in a previous role.

Media Appearances

Cristina has no verified media appearances

Work History

2-2023
Directora de marketing at GAMMA GROUP
7-2020 - 2-2023
Web Manager at GAMMA GROUP
10-2019 - 3-2020
Marketing Communications at Silver Cross Ltd
10-2018 - 7-2019
Marketing Support (Faculty of Business and Law) at Anglia Ruskin University
3-2018 - 11-2018
Intern Programme at Anglia Ruskin University

Education

2021 - 2022
Máster from ESIC Business & Marketing School
2017 - 2018
Master from Anglia Ruskin University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Barcelona Metropolitan Area, Spain Job Level : N/A Designation : Directora de marketing at GAMMA GROUP
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cristina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cristina

Personality Compatibility


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