Cristina (Guerra) Smith

Wildcard
DISC Type : cis

Regional Marketing Manager - Northeast at CohnReznick

Melbourne, Florida, United States

Overview

Cristina has no verified overview

Personality Overview

Friendly But Slow

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

2-2025
Regional Marketing Manager - Northeast at CohnReznick
6-2021 - 2-2025
Marketing Manager - Industry at CohnReznick
10-2016 - 2-2019
Director of Marketing at Daszkal Bolton
8-2013 - 10-2016
Strategic Account Marketing Manager at Grant Thornton LLP
3-2010 - 8-2013
Communications & Community Relations at Akerman LLP

Education

MBA from University of Miami Herbert Business School
BBA from University of Miami

More Information

Social Presence :

Prographics :

Exp : 21 Location : Melbourne, Florida, United States Job Level : Middle Designation : Regional Marketing Manager - Northeast at CohnReznick
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Insights For Selling To Cristina (Guerra)

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina (Guerra) is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cristina (Guerra)

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Cristina (Guerra) move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cristina (Guerra) take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cristina (Guerra)

Personality Compatibility


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