Cristina Gutiérrez Lucero

Examiner
DISC Type : cs

Head of Marketing and Communications at Alpax

Quito, Pichincha, Ecuador

Overview

Cristina has no verified overview

Personality Overview

Tough To Convince

Process Oriented

Late Adopter

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

8-2023
Head of Marketing and Communications at Alpax
4-2023 - 7-2023
Account Executive & Creative Copywriter at Misiva
1-2023 - 3-2023
Directora de Social Media - UIO at Maruri Grey
8-2022 - 1-2023
Project Manager at Maruri Grey
10-2020 - 7-2022
Directora de Social Media - Social Media Manager UIO at Maruri Grey

Education

2013 - 2017
Licenciatura en Comunicación Organizacional y Relaciones Públicas from Universidad San Francisco de Quito
2001 - 2013
Bachiller en Ciencias Sociales from Colegio Los Pinos

More Information

Social Presence :

Prographics :

Exp : 5 Location : Quito, Pichincha, Ecuador Job Level : Mid-senior Designation : Head of Marketing and Communications at Alpax
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Cristina

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Cristina take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Cristina

Personality Compatibility


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