Cristina Ruiz

Questioner
DISC Type : c

Commercial Director Southern Europe at Pont Packaging bv

Barcelona y alrededores, Spain

Overview

Cristina Ruiz is the Commercial Director for Southern Europe at Pont Packaging, where she is responsible for expanding commercial activity and driving sustainable growth. With a background in chemistry from the Universitat de Barcelona, she has extensive experience in sales leadership roles at companies like NICI GmbH and Veepee, specializing in managing teams and increasing revenue.

Her unique background as a Chemistry graduate provides her with a distinct technical perspective in her commercial leadership roles within the packaging and cosmetics industries.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Packaging Solutions
As the Commercial Director for Pont Packaging, her primary focus is on providing and expanding packaging solutions across Southern Europe.
European Market Growth
Her role explicitly focuses on generating revenue and leading sustainable growth for her company within the Southern European market.
Sales Leadership
Her career progression from Sales Team Manager to Commercial Director highlights a deep focus on leading sales teams to meet and exceed targets.

Media Appearances

Cristina has no verified media appearances

Work History

8-2022
Commercial Director Southern Europe at Pont Packaging bv
12-2012 - 7-2022
Commercial Director at NICI GmbH
11-2009 - 12-2012
Sales Team Manager at Veepee
11-2009
Key Account Manager at Budelpack International
3-2000 - 8-2005
Key Account Manager at Maymó Cosmetics

Education

2000 - 2006
Diplomada from Universitat Oberta de Catalunya
1990 - 1996
Licenciada en Química from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 21 Location : Barcelona y alrededores, Spain Job Level : Mid-senior Designation : Commercial Director Southern Europe at Pont Packaging bv
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cristina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cristina

Personality Compatibility


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