Cristopher Chacon

Questioner
DISC Type : c

Director General Bricos Mexico at Bricos

Monterrey, Nuevo León, Mexico

Overview

Cristopher is the Director General of Bricos, bringing 20 years of B2B management experience in logistics, marketing, and strategic planning. A graduate of Tecnológico de Monterrey and EGADE Business School, he is focused on driving growth through strong commercial strategies.

He champions a strong team culture, affectionately referring to his employees as "Bricolegas" to foster a sense of shared passion and teamwork.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

B2B Commercial Strategy
His career spans over two decades in developing strategies for sales channels, pricing, and product offerings in the B2B sector.
Team Culture
Emphasizes teamwork and passion for clients, consistently promoting a collaborative environment for his team, whom he calls "Bricolegas".
Community Impact
He has publicly stated that a company's success is measured not by financial results but by the positive footprint it leaves on the community.

Media Appearances

Cristopher has no verified media appearances

Work History

1-2025
Director General Bricos Mexico at Bricos
11-2020 - 1-2025
Director de Ventas at Herramental Monterrey S.A.
12-2019 - 8-2020
Director Comercial Clientes Indirectos at Grainger
8-2018 - 12-2019
Director Marketing Digital, Servicios Valor Agregado, CX Insights at Grainger
7-2017 - 8-2018
Director de MKT, Servicios de Valor Agregado a Clientes, Sucursales y Planeación Estratégica at Grainger

Education

2006 - 2009
Maestría from EGADE Business School
1996 - 2001
Ingeniero Industrial y de Sistemas from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 14 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Director General Bricos Mexico at Bricos
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Insights For Selling To Cristopher

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristopher is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cristopher

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristopher move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cristopher take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cristopher

Personality Compatibility


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