Felipe Bustamante

Questioner
DISC Type : c

Director General at Smart and Final

Tijuana, Baja California, Mexico

Overview

Felipe Bustamante is a seasoned retail executive with 24 years of experience driving business profitability for major companies like Grupo Modelo and Grupo Salinas. As Director General at Smart and Final and Vice President of COPARMEX Tijuana, he is a prominent leader in Mexicos business community and holds a Masters degree from Tecnológico de Monterrey.

He is deeply committed to community and economic development, actively advocating for strong collaboration between the government and private sector. He mentors the next generation of entrepreneurs, recently hosting a webinar for young business leaders on creating and executing a corporate budget.

He holds dual leadership roles as a corporate Director General and as the Vice President of the Employers Confederation (COPARMEX) in Tijuana.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Retail Profitability
His entire career has focused on driving profitability through commercial planning, process re-engineering, and optimizing resources for large retail operations.
Youth Mentorship
Actively shares his expertise with young entrepreneurs, demonstrated by his recent collaboration with Jóvenes COPARMEX to lead a webinar on business budgeting.
Economic Development
As Vice President of COPARMEX Tijuana, he publicly speaks on the importance of GDP growth and strengthening the regional economy in Baja California.

Media Appearances

Felipe has no verified media appearances

Work History

9-2013
Director General at Smart and Final
9-2012 - 8-2013
Director General at Tiendas de Conveniencia Go Mart
9-2007 - 12-2011
Director Regional Retail y Banco at Elektra
8-1999 - 8-2007
Director General Tiendas de Conveniencia Extra at Grupo Modelo

Education

2005 - 2007
Maestria from Tecnológico de Monterrey
1994 - 1998
Licenciatura

More Information

Social Presence :

Prographics :

Exp : 25 Location : Tijuana, Baja California, Mexico Job Level : Mid-senior Designation : Director General at Smart and Final
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Insights For Selling To Felipe

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felipe is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Felipe

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Felipe move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Felipe take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Felipe

Personality Compatibility


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