Crystal DeStefano, APR

Inspirer
DISC Type : id

President at Strategic Communications, LLC

West Palm Beach, Florida, United States

Overview

Crystal has no verified overview

Personality Overview

Fast Adopter

Decisive

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Crystal has no verified topics they care about

Media Appearances

Crystal has no verified media appearances

Work History

7-2014
President at Strategic Communications, LLC
1-2009 - 6-2014
Director Of Public Relations at Strategic Communications, LLC
1-2017 - 12-2021
Northeast Regional Representative at Public Relations Society of America (PRSA)
1-2009 - 12-2021
Board Member at Public Relations Society of America (PRSA)
1-2016 - 12-2016
Northeast District Chair at Public Relations Society of America (PRSA)

Education

2004 - 2006
BS from University at Albany
2003 - 2004
AS from Onondaga Community College

More Information

Social Presence :

Prographics :

Exp : 14 Location : West Palm Beach, Florida, United States Job Level : N/A Designation : President at Strategic Communications, LLC
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Crystal

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Crystal take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Crystal

Personality Compatibility


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