Crystal Lee

Activist
DISC Type : Cd

Director, US Medical Affairs Cell Therapy, Franchise and Customer Engagement Strategy Lead at Bristol Myers Squibb

New York City Metropolitan Area, United States

Overview

Crystal Lee is the Director of US Medical Affairs for Cell Therapy at Bristol Myers Squibb, where she leads customer engagement strategy. Her career shows deep expertise in clinical trial analytics and feasibility for hematology and cell therapy. She holds a Master of Business and Science from Rutgers University.


Crystal holds a Certificate in Clinical Trial Recruitment Sciences, highlighting her specialized skills in optimizing study participation.

Personality Overview

Observative

Value Conscious

Meticulous

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Cell Therapy Strategy
Her current and past director-level roles at Bristol Myers Squibb are centered on leading strategy for the company's cell therapy franchise.
Clinical Trial Analytics
She has a strong background in analyzing data to project study milestones and predict recruitment rates from her time at Celgene and Bristol Myers Squibb.
Customer Engagement
Her current title explicitly includes "Customer Engagement Strategy Lead, " indicating a key focus on building relationships with medical stakeholders.

Media Appearances

Crystal has no verified media appearances

Work History

7-2025
Director, US Medical Affairs Cell Therapy, Franchise and Customer Engagement Strategy Lead at Bristol Myers Squibb
7-2023 - 7-2025
Director, Clinical Trial Analytics, Cell Therapy at Bristol Myers Squibb
5-2020 - 7-2023
Associate Director, Senior Global Feasibility Lead, Hematology and Cell Therapy at Bristol Myers Squibb
10-2018 - 11-2019
Sr. Manager, Clinical Trial Planning Analyst at Celgene
6-2014 - 10-2018
Manager, Clinical Trial Planning & Analytics at Celgene

Education

2012 - 2014
Master of Business and Science from Rutgers University
2008 - 2012
Bachelor of Science (B.S.) from The College of New Jersey

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, US Medical Affairs Cell Therapy, Franchise and Customer Engagement Strategy Lead at Bristol Myers Squibb
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Crystal

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Crystal take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Crystal

Personality Compatibility


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