Crystal Scott, CPWA

Commander
DISC Type : D

Founder & CEO at Graceful Web Studio

Yakima, Washington, United States

Overview

Crystal Scott is the Founder & CEO of Graceful Web Studio, a Webflow-exclusive agency specializing in accessible, high-performing websites. A Certified Professional in Web Accessibility (CPWA), she focuses on transforming outdated sites into systems built for growth. People who have worked with her describe her as capable, thorough, professional, and an expert in her field.

Crystals personal journey fuels her professional mission. Having learned to code while incarcerated, she is a passionate advocate for second chances. She serves as Secretary on the board of Second Chance Net Inc. , a nonprofit providing IT training to inmates. She is a dedicated mother of three and a Christian ministry leader.

She began her tech career through The Last Mile, an organization that provides technical training to people in prison.

Personality Overview

Risk-Taker

Impact-Driven

Candid & Clear

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

Web Accessibility
As a Certified Professional in Web Accessibility (CPWA), this is the core of her professional identity, aiming to end inaccessible websites and ensure WCAG conformance.
Recidivism Reduction
Her personal experience with incarceration fuels her board work with Second Chance Net Inc. , a nonprofit that provides IT training and work opportunities for inmates.
Webflow Development
Leads a Webflow-exclusive studio and holds multiple certifications, specializing in migrating sites from platforms like WordPress to create more secure and accessible websites.

Media Appearances

The UX Show – Episode 1 with guest Crystal Scott, CPWA (Founder & CEO of Graceful Web Studio). Featured in YouTube / The UX Show

See Now

Work History

3-2025
Founder & CEO at Graceful Web Studio
1-2024
Owner and Creator at Accessibility Book Club
8-2021
Website Engineer at The Ladies Of Hope Ministries
11-2021 - 3-2025
Web Accessibility Engineer at ZenythGroup, LLC.
1-2020 - 1-2023
Board Member at Second Chance Net Inc

Education

Bachelor of Arts - BA from Southern New Hampshire University
1-2023 - 3-2023
Webflow Masterclass 3.0 from Flux Academy

More Information

Social Presence :

Prographics :

Exp : 6 Location : Yakima, Washington, United States Job Level : Leadership Designation : Founder & CEO at Graceful Web Studio
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Crystal

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • They can take decisions very fast if you manage to convince them.
  • Can Crystal take some risk or not?

  • The risks don’t matter much to them.

You And Crystal

Personality Compatibility


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