Cydney Rule Weigand

Energizer
DISC Type : I

Sr Manager, Brand Partnerships & Experiential at The Walt Disney Company

Los Angeles Metropolitan Area, United States

Overview

Cydney is a seasoned brand partnerships and experiential marketing leader, currently with The Walt Disney Company. A University of Nebraska-Lincoln journalism graduate, she has a background with major brands like Samsung and Frontier. Colleagues consistently describe her as strategic, agile, and highly collaborative, with a talent for cultivating relationships.

Outside of her corporate role, Cydney is the co-founder of The Gemini, a bespoke event design company. She is passionate about creating story-driven experiences, using visual elements to bring warmth and movement to a space. This venture reflects her expertise in crafting memorable and intentional events.

Alongside her role at Disney, she is an entrepreneur, having co-founded her own successful event and wedding design firm.

Personality Overview

Relationship Oriented

Enthusiastic

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Experiential Marketing
Her entire career, from Samsung to Disney, focuses on creating immersive brand experiences for consumers.
Event Design
As co-founder of The Gemini, she specializes in creating unique, story-driven events with a focus on visual and romantic details.
Entrepreneurship
She recently launched her own successful event design company, The Gemini, demonstrating a strong entrepreneurial spirit alongside her corporate career.

Media Appearances

Cydney has no verified media appearances

Work History

8-2024
Sr Manager, Brand Partnerships & Experiential at The Walt Disney Company
3-2022 - 6-2023
Director of Brand Experience & Partnerships at Frontier Communications
5-2021 - 3-2022
Events & Experiential Lead at Meta
2020 - 3-2021
Brand Strategy & Integrated Marketing Communication Manager at Samsung Electronics America
2016 - 2020
Brand Experience Programming & Partnerships Manager at Samsung Electronics America

Education

2007 - 2012
Bachelor of Journalism from University of Nebraska-Lincoln

More Information

Social Presence :

Prographics :

Exp : N/A Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Sr Manager, Brand Partnerships & Experiential at The Walt Disney Company
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Insights For Selling To Cydney

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cydney is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cydney

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cydney move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cydney take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Cydney

Personality Compatibility


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