Cynthia Lair in

Cynthia Lair

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Sr Director - Account Management - Renewal Sales at Diebold Nixdorf
📍 Massillon, Ohio, United States

Cynthia Lair is a Senior Director at Diebold Nixdorf, leading renewal sales and account management. She specializes in driving revenue growth by optimizing customer retention and expanding contracts. With a background from Malone University, she has a proven track record of leading process improvements for a $230M service contract base and cultivating high-performing teams.

Based on her public activity, Cynthia appears to be a passionate advocate for her companys community and culture. She actively celebrates team successes, expresses gratitude for colleagues, and shares heartfelt support for community initiatives, such as honoring military veterans within her organization.

Interestingly, a colleague noted that Cynthia began her career in finance before transitioning into sales leadership, highlighting her deep and varied understanding of the business.

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Experience
27 Years
Current Role
Sr Director - Account Management - Renewal Sales
Job Level
Senior
Location
Massillon, Ohio, United States
Personality Overview

How Cynthia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cynthia cares about

Customer Retention
Her role and headline emphasize a focus on optimizing customer retention, reducing churn, and expanding revenue within the existing customer base.
Sales Process Improvement
A consistent responsibility across her various director-level roles has been to establish, refine, and operationalize sales processes and support teams.
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Career

Work history

12-2024
Sr Director - Account Management - Renewal Sales
Diebold Nixdorf
8-2018 - 12-2024
Director, Sales - Service Accounts
Diebold Nixdorf
8-2017 - 8-2018
Director, Sales Operations - Program Development & Enablement
Diebold Nixdorf
1-2012 - 8-2017
Director, Sales Operations - Contract Management & Sales Support
Diebold Nixdorf
8-2007 - 1-2012
Manager, Sales Operations - Integrated Services
Diebold Nixdorf
In the press

Media appearances

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Education
Business Management
Malone University
Associate of Science - AS
Stark State College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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