D.A. Abrams, CAE

Enigma
DISC Type : Dci

Chief Operating Officer at Groundswell, Inc.

Orlando, Florida, United States

Overview

D. A. Abrams is the Chief Operating Officer at Groundswell, Inc. , a transformational Certified Association Executive (CAE) with extensive experience in strategy and operations. He has a strong background in leading diversity and inclusion initiatives at major organizations. People who have worked with him describe him as a strategic, business-savvy, and dependable leader.

Outside of his executive roles, D. A. is a global traveler, avid reader, and lifelong learner. He channels his expertise into venture capital as a Limited Partner at Backstage Capital and advises startups. This reflects a deep commitment to fostering innovation and supporting underrepresented entrepreneurs in his personal time.

He is a 6-time published author on topics including diversity and inclusion and a former Certified Tennis Teaching Professional.

Personality Overview

Challenger

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Diversity & Inclusion
A core specialty throughout his career, he has founded a D&I advisory group, held Chief Diversity Officer roles, and authored books on the subject.
Community Empowerment
His current role at Groundswell focuses on building community power through equitable community solar projects and clean energy programs.
Startup Investing
Serves as a Limited Partner for Backstage Capital and acts as a startup investor and advisor, indicating a passion for supporting new ventures.

Media Appearances

D.A. has no verified media appearances

Work History

6-2022
Chief Operating Officer at Groundswell, Inc.
11-2019 - 6-2022
Managing Director at CFP Board
3-2019 - 11-2019
Founder & Chief Diversity & Inclusion Officer at Diversity & Inclusion Advisory Group
2-2012 - 3-2019
Chief Diversity & Inclusion Officer at (USTA) United States Tennis Association
2-2006 - 2-2012
Executive Director at USTA Eastern

Education

BS from Millersville University of Pennsylvania
Master of Management Administration (MMA) from Metro State University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Orlando, Florida, United States Job Level : N/A Designation : Chief Operating Officer at Groundswell, Inc.
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Insights For Selling To D.A.

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with D.A. is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from D.A.

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will D.A. move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can D.A. take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And D.A.

Personality Compatibility


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