Dafydd Williams

Observer
DISC Type : ic

Cyber Security Lead at Jaguar Land Rover

United Kingdom

Overview

Dafydd is the Cyber Security Lead at Jaguar Land Rover, specializing in automotive cybersecurity and R155/R156 compliance. A certified ISO/SAE 21434 professional with a degree from Wrexham University, he previously led network design and validation for key Bentley projects, including the Bentayga, Continental GT, and Flying Spur models.

He successfully managed the full engineering sign-off for the vehicle networks on luxury cars like the Bentley Bentayga and Flying Spur.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Automotive Cybersecurity
His career focus is on automotive cyber security, reflected in his lead role at Jaguar Land Rover and his ISO/SAE 21434 professional certification.
R155/R156 Compliance
He explicitly lists expertise in these critical UNECE regulations, a major focus for all modern vehicle manufacturers, in his professional headline.
Vehicle Network Design
Previously led the Network Design and Validation team for Bentley Motors, managing all network-related tasks from prototype through to final engineering sign-off.

Media Appearances

Dafydd has no verified media appearances

Work History

8-2022
Cyber Security Lead at Jaguar Land Rover
1-2019 - 9-2022
Team Leader - Networks Design and Validation. Located at Bentley Motors at Continental
9-2017 - 1-2019
Senior Networks Engineer at Continental
10-2016 - 4-2018
Graduate Engineer at Continental
9-2011 - 9-2014
Electrical Technician at Bentley Motors Ltd

Education

2014 - 2016
BEng Hons Degree in Electrical and Electronic Engineering from Wrexham University
2009 - 2011
Higher National Certificate (HNC) Electrical and Electronic Engineering from Wrexham University

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Mid-senior Designation : Cyber Security Lead at Jaguar Land Rover
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Insights For Selling To Dafydd

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dafydd is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Dafydd

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Dafydd move?

  • They like to analyze well and then make their decisions.
  • Can Dafydd take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Dafydd

Personality Compatibility


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