Daiana Barreto

Critic
DISC Type : C

Adjunta dirección de Marketing at BIGMAT IBERIA

Greater Madrid Metropolitan Area, Spain

Overview

Daiana Barreto is the Deputy Marketing Director at BIGMAT IBERIA, where she designs and executes comprehensive digital and traditional marketing strategies. With a Masters in Digital Marketing, she excels in communication, content, and campaign management. Colleagues describe her as a professional, proactive, and cooperative team player with great initiative.

Daiana is passionate about continuous learning and staying current with industry trends, as demonstrated by her attendance at events like Promarketing Day. She finds great fulfillment in social solidarity projects and hopes to see more companies embrace corporate social responsibility. She began working at age 14, instilling a strong work ethic.

She is an entrepreneur who founded a B2C e-commerce business that exported products from Spain to Brazil.

Personality Overview

Precise

Objective Thinker

Information Seeker

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Digital Marketing Strategy
Her entire career focuses on designing and implementing multichannel digital marketing plans, from strategy and content creation to campaign execution and analysis.
Content & Communication
She is responsible for content marketing, social media planning, email marketing, and internal communications in her current role, and often posts about brand messaging.
Social Responsibility
She has posted about her passion for solidarity projects, stating that these are the actions that "fill the heart" and should be embraced by more companies.

Media Appearances

Daiana has no verified media appearances

Work History

11-2021
Adjunta dirección de Marketing at BIGMAT IBERIA
5-2019 - 10-2021
Asistente de Marketing at BIGMAT IBERIA
11-2018 - 4-2019
Marketing Digital en búsqueda de nuevas oportunidades de trabajo at EN BÚSQUEDA ACTIVA DE EMPLEO
9-2010 - 1-2018
Marketing digital | Comunicación | Customer service at Yodeyma Parfums
Comunicación | ecommerce at VSV Sempre Você - Ecommerce

Education

10-2021 - 10-2023
Máster Marketing Digital from Aula CM - Escuela de Comunicación y Marketing Online
10-2022 - 11-2022
Power BI from CEDECO. Centro de Estudios Profesionales de Andalucía.

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Madrid Metropolitan Area, Spain Job Level : N/A Designation : Adjunta dirección de Marketing at BIGMAT IBERIA
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Insights For Selling To Daiana

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daiana is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Daiana

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Daiana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Daiana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Daiana

Personality Compatibility


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