Daisy K. Peña

Commander
DISC Type : D

Sr. Global Frontier AI Start ups Accounts Manager - Strategy & GTM at Amazon Web Services (AWS)

New York, New York, United States

Overview

A brand builder at AWS, Daisy focuses on scaling high-potential GenAI startups through go-to-market strategy. With executive training from Wharton and revenue leadership roles at Contentful and Twilio, she bridges creative vision and commercial success. People who have worked with her describe her as focused, articulate, and driven.

Beyond her tech career, Daisy is a creative entrepreneur, poet, and style influencer. She founded The Beauty Water, a functional beverage for wellness. A former Division II volleyball athlete, she channels her drive into her personal ventures, including a blog she started over a decade ago.

Interesting fact: She is a published poet and former collegiate Division II volleyball athlete.

Personality Overview

Candid & Clear

Decisive

Very Quick

They respond well to strong and respectful communication.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

Generative AI Startups
Her current role at AWS involves managing a portfolio of high-potential GenAI and AI startups, focusing on their strategy and go-to-market success.
Go-to-Market Strategy
She has extensive experience leading GTM strategy, particularly in transitioning companies like Twilio and Contentful from product-led growth to a sales-led enterprise motion.
Creative Entrepreneurship
As a two-time founder, she started "The Beauty Water by Ysiad, " a functional beverage, showcasing her passion for building brands from the ground up.

Media Appearances

Daisy has no verified media appearances

Work History

12-2025
Sr. Global Frontier AI Start ups Accounts Manager - Strategy & GTM at Amazon Web Services (AWS)
10-2025 - 12-2025
Sr. GenAi Start ups Strategy at Amazon Web Services (AWS)
3-2023 - 6-2025
Sr. Director, Enterprise Global Brands & Emerging Markets at Contentful
12-2021
Advisor & Investor at Freelance
5-2018 - 2-2023
Director, North America Retail & Hospitality, Strategic & Vertical Growth at Twilio

Education

Global Strategy Executive: PostGrad from The Wharton School
Bachelor of Business Administration (BBA) from American InterContinental University

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Middle Designation : Sr. Global Frontier AI Start ups Accounts Manager - Strategy & GTM at Amazon Web Services (AWS)
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Insights For Selling To Daisy

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daisy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daisy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Daisy move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Daisy take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Daisy

Personality Compatibility


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