Daisy K. Peña in

Daisy K. Peña

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Sr. Global Frontier AI Start ups Accounts Manager - Strategy & GTM at Amazon Web Services (AWS)
📍 New York, New York, United States

A brand builder at AWS, Daisy focuses on scaling high-potential GenAI startups through go-to-market strategy. With executive training from Wharton and revenue leadership roles at Contentful and Twilio, she bridges creative vision and commercial success. People who have worked with her describe her as focused, articulate, and driven.

Beyond her tech career, Daisy is a creative entrepreneur, poet, and style influencer. She founded The Beauty Water, a functional beverage for wellness. A former Division II volleyball athlete, she channels her drive into her personal ventures, including a blog she started over a decade ago.

Interesting fact: She is a published poet and former collegiate Division II volleyball athlete.

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Experience
20 Years
Current Role
Sr. Global Frontier AI Start ups Accounts Manager - Strategy & GTM
Job Level
Middle
Location
New York, New York, United States
Personality Overview

How Daisy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Daisy cares about

Generative AI Startups
Her current role at AWS involves managing a portfolio of high-potential GenAI and AI startups, focusing on their strategy and go-to-market success.
Go-to-Market Strategy
She has extensive experience leading GTM strategy, particularly in transitioning companies like Twilio and Contentful from product-led growth to a sales-led enterprise motion.
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Career

Work history

12-2025
Sr. Global Frontier AI Start ups Accounts Manager - Strategy & GTM
Amazon Web Services (AWS)
10-2025 - 12-2025
Sr. GenAi Start ups Strategy
Amazon Web Services (AWS)
3-2023 - 6-2025
Sr. Director, Enterprise Global Brands & Emerging Markets
Contentful
12-2021
Advisor & Investor
Freelance
5-2018 - 2-2023
Director, North America Retail & Hospitality, Strategic & Vertical Growth
Twilio
In the press

Media appearances

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Education
Global Strategy Executive: PostGrad
The Wharton School
Bachelor of Business Administration (BBA)
American InterContinental University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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