Rich Smith in

Rich Smith

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Senior Vice President of Sales at ReferWell
📍 Littleton, Colorado, United States

Rich Smith is a sales executive with over 20 years of experience building contact center solutions for the healthcare industry. As SVP of Sales at ReferWell, he focuses on improving patient engagement and quality metrics like HEDIS and Stars. He studied Business at Fort Lewis College.

He champions using proactive outreach to manage population health, including contacting patients directly to facilitate vital cancer screenings.

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Experience
30 Years
Current Role
Senior Vice President of Sales
Job Level
Leadership
Location
Littleton, Colorado, United States
Personality Overview

How Rich shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rich cares about

Patient Engagement
His work focuses on creating solutions for healthcare organizations to better connect with and engage their members and patients, improving their interaction experience.
Healthcare Quality Metrics
He develops strategies that directly support and positively influence key healthcare metrics such as Stars, CAHPS, and HEDIS in his leadership roles.
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Career

Work history

11-2025
Senior Vice President of Sales
ReferWell
9-2024 - 12-2025
Senior Vice President of Strategic Growth
Axion Contact
8-2019 - 9-2024
Vice President, Sales and Marketing
Axion Contact
1-2019 - 6-2019
Director Corporate Development
Axion Contact
4-2017 - 8-2018
Vice President Business Development
Bloom Insurance Agency
In the press

Media appearances

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Education
1985 - 1988
Business
Fort Lewis College
Education details unavailable
Cheyenne Mnt High
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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