Rich Smith

Observer
DISC Type : ci

Senior Vice President of Sales at ReferWell

Littleton, Colorado, United States

Overview

Rich Smith is a sales executive with over 20 years of experience building contact center solutions for the healthcare industry. As SVP of Sales at ReferWell, he focuses on improving patient engagement and quality metrics like HEDIS and Stars. He studied Business at Fort Lewis College.

He champions using proactive outreach to manage population health, including contacting patients directly to facilitate vital cancer screenings.

Personality Overview

Value Driven

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Patient Engagement
His work focuses on creating solutions for healthcare organizations to better connect with and engage their members and patients, improving their interaction experience.
Healthcare Quality Metrics
He develops strategies that directly support and positively influence key healthcare metrics such as Stars, CAHPS, and HEDIS in his leadership roles.
Risk Adjustment
Focuses on compliant risk adjustment programs that connect identified health conditions with timely patient care, aiming to improve outcomes and reduce Medical Loss Ratio.

Media Appearances

Rich has no verified media appearances

Work History

11-2025
Senior Vice President of Sales at ReferWell
9-2024 - 12-2025
Senior Vice President of Strategic Growth at Axion Contact
8-2019 - 9-2024
Vice President, Sales and Marketing at Axion Contact
1-2019 - 6-2019
Director Corporate Development at Axion Contact
4-2017 - 8-2018
Vice President Business Development at Bloom Insurance Agency

Education

1985 - 1988
Business from Fort Lewis College
Education details unavailable from Cheyenne Mnt High

More Information

Social Presence :

Prographics :

Exp : 30 Location : Littleton, Colorado, United States Job Level : Leadership Designation : Senior Vice President of Sales at ReferWell
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rich

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rich take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rich

Personality Compatibility


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