Daisy Williams BA (Hons)

Doer
DISC Type : ds

Associate Director at Lloyds Banking Group

Banbury, England, United Kingdom

Overview

Daisy Williams is an Associate Director in Invoice Finance at Lloyds Bank, where she specializes in securing funding for business growth. Her posts highlight a focus on increasing finance limits for SMEs in sectors like wholesale and manufacturing, enabling them to expand and manage cash flow. She holds a Bachelors degree from The Open University.


Her work consistently centers on supporting specific businesses, from dried foods wholesalers in the Midlands to care sector companies in Wales.

Personality Overview

Long-term Focused

Risk-Accepting

Fast-paced

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

SME Funding
Her role is dedicated to helping small and medium-sized businesses access invoice finance to support growth, secure larger contracts, and expand operations.
Working Capital
She consistently works to increase client review limits and advance rates, unlocking essential working capital for businesses to navigate busy seasons and growth periods.
Regional Business Growth
Her posts frequently showcase her support for businesses located in specific regions, such as the Midlands and the East Coast, demonstrating a focus on local economies.

Media Appearances

Daisy has no verified media appearances

Work History

5-2023
Associate Director at Lloyds Banking Group
4-2022 - 5-2023
Senior Collateral Controller at Firstsource
8-2019 - 4-2022
Collateral Controller at Firstsource
1-2019 - 8-2019
Cash Administrator at Firstsource

Education

2-2021 - 9-2024
Bachelor's degree from The Open University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Banbury, England, United Kingdom Job Level : Mid-senior Designation : Associate Director at Lloyds Banking Group
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Insights For Selling To Daisy

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daisy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Daisy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Daisy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Daisy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Daisy

Personality Compatibility


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