Dale Shephard in

Dale Shephard

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Fractional VP of Sales at LaunchLemonade🍋 
📍 London, England, United Kingdom

Dale Shephard is the Founder and CEO of TrinityHawk, a consultancy that builds scalable sales functions for startups and founder-led businesses. His expertise lies in go-to-market strategy and B2B sales, shaped by experience at firms like Accenture and Workday and executive education at Imperial College Business School. Colleagues describe him as strategic, trusted, and commercially excellent.

Dale shows a keen interest in the intersection of business and personal growth, highlighted by his speaking engagement on the topic of "The Healthy Entrepreneur." His professional network is international, with clients across the UK, US, and Iceland, and he serves as an ambassador for an innovation conference in the Faroe Islands.

Unique fact: Beyond his consulting work, Dale is also an active investor in B2B SaaS and Services organizations.

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Current Role
Fractional VP of Sales
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dale cares about

Startup Sales Growth
He founded TrinityHawk to help startups move beyond founder-led sales by creating scalable commercial infrastructures and processes.
Value-Based Selling
He is quoted as an expert on building trust and leading with value over price in B2B sales conversations, rather than focusing on product features.
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Career

Work history

1-2026 - 5-2026
Fractional VP of Sales
LaunchLemonade🍋 
1-2026 - 2-2026
Fractional Chief Revenue Officer
Wellbound+
11-2025
Fractional Chief Revenue Officer
Teamup9 Consulting
10-2025
Portfolio Agency
Unusual Group
9-2025 - 2-2026
Fractional Chief Revenue Officer
Sundra
In the press

Media appearances

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Education
2-2023 - 5-2023
Executive Education
Imperial Business School
HND
The Manchester Metropolitan University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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