Rob Basso in

Rob Basso

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Chief Executive Officer at Rob Basso
📍 New York City Metropolitan Area, United States

Rob Basso is a serial entrepreneur and executive coach with over 25 years of experience building, buying, and selling businesses, culminating in exits totaling over $250M. He is a published author and a media personality featured on Fox Business. He holds a BA from Hofstra University and is a Certified Executive Coach.

Outside of his direct business ventures, Rob is a sought-after speaker who keynotes conferences and lectures at universities, aiming to motivate and inspire fellow entrepreneurs. He is passionate about forward momentum in both his personal and professional life, focusing on continuous growth for himself and his teams. People often describe him as successful, motivating, and approachable.

To land his first job in the payroll industry, he once hid his resume inside sandwiches he was making at a deli.

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Experience
25 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

How Rob shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rob cares about

Building Personal Brands
He coaches founders on leveraging LinkedIn and personal branding to attract capital, clients, and opportunities, viewing it as a key driver of company value.
Entrepreneurial Exits
Having built and sold multiple companies to publicly traded corporations, he now advises founders on exit planning and maximizing valuation.
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Career

Work history

11-2009
Chief Executive Officer
Rob Basso
1-2021 - 11-2021
Vice President - National Sales
Asure Software
1-2012 - 8-2021
Partner
Integrated Coverage Group
4-2012 - 1-2021
CEO
associatedhcm.com
7-1996 - 6-2018
President
Long Island Advantage Payroll
In the press

Media appearances

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Education
BA
Hofstra University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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