Rob Basso

Visionary
DISC Type : Ds

Chief Executive Officer at Rob Basso

New York City Metropolitan Area, United States

Overview

Rob Basso is a serial entrepreneur and executive coach with over 25 years of experience building, buying, and selling businesses, culminating in exits totaling over $250M. He is a published author and a media personality featured on Fox Business. He holds a BA from Hofstra University and is a Certified Executive Coach.

Outside of his direct business ventures, Rob is a sought-after speaker who keynotes conferences and lectures at universities, aiming to motivate and inspire fellow entrepreneurs. He is passionate about forward momentum in both his personal and professional life, focusing on continuous growth for himself and his teams. People often describe him as successful, motivating, and approachable.

To land his first job in the payroll industry, he once hid his resume inside sandwiches he was making at a deli.

Personality Overview

Goal-Oriented

Direct & Assertive

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Building Personal Brands
He coaches founders on leveraging LinkedIn and personal branding to attract capital, clients, and opportunities, viewing it as a key driver of company value.
Entrepreneurial Exits
Having built and sold multiple companies to publicly traded corporations, he now advises founders on exit planning and maximizing valuation.
Business Growth Strategy
As the author of "The Everyday Entrepreneur, " he frequently provides strategies for business growth, helping owners navigate challenges and scale their companies.

Media Appearances

Rob has no verified media appearances

Work History

11-2009
Chief Executive Officer at Rob Basso
1-2021 - 11-2021
Vice President - National Sales at Asure Software
1-2012 - 8-2021
Partner at Integrated Coverage Group
4-2012 - 1-2021
CEO at associatedhcm.com
7-1996 - 6-2018
President at Long Island Advantage Payroll

Education

BA from Hofstra University

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Chief Executive Officer at Rob Basso
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rob

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rob take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rob

Personality Compatibility


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