Dan Copsey

Pioneer
DISC Type : DIS

Director and Shareholder at Willow & Blake

Riyadh, Saudi Arabia, Australia

Overview

Dan Copsey is the CEO of TMSPC Pty Ltd, an Australian entrepreneur, and an active investor recognized as the 2024 CUB Business Person of the Year. With a background from Swinburne University, he specializes in marketing strategy and branding, co-founding ventures like Willow & Blake. Colleagues describe him as innovative, a great mentor, and a master of his craft.

Outside of his corporate roles, Dan is a dedicated public health advocate and non-profit leader. He actively serves as a volunteer firefighter with the Country Fire Authority (CFA) and supports various charities, including providing vocational scholarships for youths in Cambodia. He is also an avid reader, often sharing insights from books on technology and psychology.

Unique fact: Dan is a frontline volunteer firefighter who has been deployed to combat major bushfires in Victoria.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Entrepreneurship & Startups
He is a co-founder of multiple ventures including CreatorVault and The Good Crowd, and actively advises other founders and executives.
Branding & Marketing
As a director at creative agency Willow & Blake and a marketing strategist, he has deep expertise in building challenger brands and creating advertising campaigns.
AI for Creators
His recent venture, CreatorVault, is an AI-powered platform designed to protect creators from content theft, indicating a focus on practical AI applications.

Media Appearances

Dan has no verified media appearances

Work History

4-2025
Director and Shareholder at Willow & Blake
1-2022
Group Chief Executive Officer at TMSPC Pty Ltd
6-2025
Co Founder and Director at CreatorVault
2-2025
Co Founder and Director at The Good Crowd
12-2024
Chief Marketing Officer (CMO) and Shareholder at Telemidi

Education

2016 - 2022
Bachelor's degree from Swinburne University of Technology
1999 - 2001
Bachelor's degree from Southern Cross University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Riyadh, Saudi Arabia, Australia Job Level : Mid-senior Designation : Director and Shareholder at Willow & Blake
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Dan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They are generally fast movers and can take quick decisions
  • Can Dan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Dan

Personality Compatibility


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