Dan Custis

Critic
DISC Type : C

CEO at Sustainabilty Ag LLC

Van Wert, Ohio, United States

Overview

Dan Custis is a seasoned agriculture executive with over 49 years of experience, currently serving as the CEO of Sustainabilty Ag LLC. He previously co-founded and led Advanced Biological Marketing for 21 years, specializing in beneficial microbes. He holds a BS from Eastern Kentucky University and an MBA from Regent University.

Having grown up on a farm, Dan has a lifelong appreciation for agricultures challenges. He is the author of "Rock Solid Principles, " a book that distills his extensive industry experience. He is also a proud father, recently celebrating his son Scotts podcast launch.

He is a co-inventor on multiple patents, including one for a microbial encapsulation system that earned him an award for Excellence in Technology Transfer.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

Microbial Formulations
His career is focused on developing, patenting, and marketing beneficial microbes like Rhizobia, Trichoderma, and Bacillus for modern farming.
Sustainable Agriculture
He founded and led companies dedicated to biological solutions, aiming to enhance crop performance and provide sustainable options for farmers.
Agribusiness Leadership
After co-founding and growing a company into a multi-million-dollar enterprise over 21 years, he authored "Rock Solid Principles" to share his business insights.

Media Appearances

Dan has no verified media appearances

Work History

7-2021
CEO at Sustainabilty Ag LLC
7-2000 - 6-2021
President and CEO at Advanced Biological Marketing, Inc

Education

1993 - 1995
MBA from Regent University
1971 - 1975
BS from Eastern Kentucky University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Van Wert, Ohio, United States Job Level : Leadership Designation : CEO at Sustainabilty Ag LLC
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Dan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Dan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Dan

Personality Compatibility


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