Dan Holdsworth

Commander
DISC Type : D

Creative Director at Happy Pizza Studio

Bournemouth, England, United Kingdom

Overview

Dan Holdsworth is the Founder and Creative Director of Happy Pizza Studio, where he helps tech founders build brands. His career uniquely transitioned from being a soldier and software engineering manager to a creative professional. He holds certifications as an AWS Solutions Architect and Terraform Associate, and people describe him as effective, empathetic, and intelligent.

Outside of his creative studio, Dan is a former soldier and leverages his past as a DevOps engineer to connect with clients. He is also an avid football fan and appears as a guest on podcasts discussing Leeds United, indicating a strong interest in the team.

His career path is distinctive, moving from military service into DevOps and engineering management, before founding his own branding agency.

Personality Overview

Very Quick

Decisive

Candid & Clear

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. They respond well to strong and respectful communication.

Topics They Care About

Startup Branding
He founded Happy Pizza Studio to help tech and dev founders, particularly YC-backed startups, turn ideas into brands that investors and customers trust.
Developer Education
As a Developer Advocate for roadmap. sh, he is actively involved in creating educational content and roadmaps for the developer community.
AI in Creative Work
He uses AI tools like OpenClaw to streamline his creative workflow, breaking down project briefs and scopes, showing an interest in practical AI application.

Media Appearances

Dan has no verified media appearances

Work History

12-2025
Creative Director at Happy Pizza Studio
8-2024
Founder at Happy Pizza Studio
5-2024 - 11-2024
Developer Advocate at roadmap.sh
12-2023 - 5-2024
Lead Engineering & Product Manager at ExTrac
8-2023 - 12-2023
Software Engineering Manager at ExTrac

Education

Dan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bournemouth, England, United Kingdom Job Level : Mid-senior Designation : Creative Director at Happy Pizza Studio
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dan

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They can take decisions very fast if you manage to convince them.
  • Can Dan take some risk or not?

  • The risks don’t matter much to them.

You And Dan

Personality Compatibility


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