Dan Kerker

Questioner
DISC Type : c

Chief Financial Officer at Tractor Beverage Company

Rancho Palos Verdes, California, United States

Overview

Dan has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Dan has no verified topics they care about

Media Appearances

Dan has no verified media appearances

Work History

2-2018
Chief Financial Officer at Tractor Beverage Company
3-2012 - 1-2018
Chief Financial Officer at True Drinks, Inc.
12-2003 - 4-2010
Director of Finance at Anheuser-Busch, Inc.
Team member at UCLA GAP
10-1999 - 5-2003
Controller at Express Media Group, Inc.

Education

2007 - 2010
MBA from UCLA Anderson School of Management
1995 - 1998
BS from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 23 Location : Rancho Palos Verdes, California, United States Job Level : Leadership Designation : Chief Financial Officer at Tractor Beverage Company
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Dan

Personality Compatibility


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