Dan Martin

Commander
DISC Type : D

Founder | Consultant & Coach (1:1) at danmartin.io

Manchester Area, United Kingdom

Overview

Dan Martin is a consultant and coach who helps founder-operators earning £15k-50k/month to overcome being the bottleneck in their own businesses. Drawing on his background as a hypnotherapist and mental performance coach, he focuses on shifting the founders internal identity to unlock growth. People who work with him describe him as impressive, understanding, and an amazing coach.

Dan has a deeply personal journey of reinvention, having overcome addiction and a corporate job he hated to rebuild his life and career. He trained as a therapist and built a successful hypnotherapy practice from scratch before transitioning into coaching founders, using his lived experience to inform his approach.

He once built a private hypnotherapy practice for addiction from zero to £15k/month in under two years.

Personality Overview

Strong-Willed

Very Quick

Candid & Clear

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They respond well to strong and respectful communication.

Topics They Care About

Founder Psychology
Believes business problems are often personal problems in disguise, focusing on the founder's internal identity and self-sabotage patterns as the real constraints to growth.
Overcoming Bottlenecks
Specializes in helping founders who have become the central point for every decision and process, enabling them to step back so the business can scale past them.
Personal Reinvention
His career is built on his own story of tearing down old identities—from corporate employee to therapist to founder's coach—and rebuilding himself multiple times.

Media Appearances

Dan has no verified media appearances

Work History

1-2026
Founder | Consultant & Coach (1:1) at danmartin.io
1-2026
Partner - TMP Coach Accreditation at Total Mental Performance
2-2025 - 12-2025
Business Coach & Consultant at The Embodied Solopreneur
8-2022 - 12-2024
Founder (Hypnotherapist for Addiction) at The Freedom Solution
2-2022 - 2-2023
Business Manager • MRS Mid Market – North at Quadient

Education

5-2021 - 5-2022
Diploma of Education from The Quest Institute
5-2021 - 5-2022
Certified Practitioner from The Quest Institute

More Information

Social Presence :

Prographics :

Exp : 12 Location : Manchester Area, United Kingdom Job Level : Leadership Designation : Founder | Consultant & Coach (1:1) at danmartin.io
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dan

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • If convinced, they can reach decisions quite fast.
  • Can Dan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Dan

Personality Compatibility


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