Thobias Florin

Enthusiast
DISC Type : i

Vice President Marketing at The Cigna Group

New York, New York, United States

Overview

Thobias has no verified overview

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Thobias has no verified topics they care about

Media Appearances

Thobias has no verified media appearances

Work History

4-2025
Vice President Marketing at The Cigna Group
8-2022 - 4-2025
Head of Brand Strategy, Managing Director at Cigna Healthcare
7-2021 - 7-2022
Global Head of Brand Strategy and Management at BNY Mellon
7-2019 - 6-2021
Global Brand Director, Senior Principal at BNY Mellon
3-2017 - 6-2019
Head of International Advertising and Marketing, SVP at Citi

Education

1997 - 2001
Master of Science in Economics and Business Administration from Lund University School of Economics and Management
2005 - 2005
Diploma from Berghs School of Communication

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York, New York, United States Job Level : Senior Designation : Vice President Marketing at The Cigna Group
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Insights For Selling To Thobias

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thobias is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Thobias

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Thobias move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Thobias take some risk or not?

  • They can take some low-probability risks if needed.

You And Thobias

Personality Compatibility


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