Dana Abdul in

Dana Abdul

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Co-founder & Managing Partner at FFIAT
📍 Dubai, United Arab Emirates

Dana is a digital innovation and transformation leader specializing in driving growth through cutting-edge technologies like AI, Web3, and B2B Commerce. With a background that includes certificates from Harvard and MIT, she has a track record of transforming major enterprises like OSN and Ooredoo Group. Colleagues have described her as resourceful.

Beyond her executive roles, Dana is passionate about fostering the next generation of business leaders. She actively engages in speaking events and dedicates time to supporting and advising young entrepreneurs, helping them navigate the challenges of growth and scalability in the digital age.

She once formulated the partnership strategy for a $500 million satellite project for mobile TV in the MENA region.

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Experience
14 Years
Current Role
Co-founder & Managing Partner
Job Level
Leadership
Location
Dubai, United Arab Emirates
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dana cares about

AI-driven Growth
Her current venture, FFIAT, is an AI-powered digital growth agency, and she actively posts about using AI in programmatic advertising to replace traditional strategies.
Web3 & Blockchain
Lists Web3 as a core specialty and recent project area. She follows the latest trends in the crypto landscape and has attended events like the Future Blockchain Summit.
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Career

Work history

2-2012
Co-founder & Managing Partner
FFIAT
6-2021 - 10-2022
VP Digital Growth & Transformation
OSN
6-2019 - 6-2021
Chief Marketing and Digital Innovation- Starlink Subsidiary
Ooredoo Group
11-2008 - 1-2014
Head of Digital Strategy, Marketing & New Business
Rotana Media Group
9-2007 - 9-2008
Senior Director of Partnerships
ARABSAT
In the press

Media appearances

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Education
4-2022 - 5-2022
Certificate
Professional & Executive Development - Harvard Division of Continuing Education
2018 - 2018
Post Graduate Education Certificate
MIT Sloan School of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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