Dana Baird

Examiner
DISC Type : cs

Executive Managing Director at Cushman & Wakefield

Salt Lake City, Utah, United States

Overview

Dana Baird is an Executive Managing Director at Cushman & Wakefield with nearly three decades of experience in Salt Lake Citys commercial real estate market. A top producer specializing in office leasing for institutional clients, she holds a Bachelor of Science from the University of Utah and a CCIM certification.

Outside of her professional achievements, Dana is passionate about giving back. She actively mentors other professionals, particularly women entering the industry, and engages in humanitarian work. Her focus is on helping others grow and creating space for new leaders to find success and support.

She received Cushman & Wakefields prestigious "America Standing Ovation" award, which recognized both her professional achievements and her humanitarian work in Kenyan orphanages.

Personality Overview

Overcautious

Unexpressive

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Utah Office Market
As a top office broker in Utah, she frequently provides expert commentary on market trends, absorption rates, and the demand for Class A space in Salt Lake City.
Mentoring Women
She has spoken about the importance of mentoring women in real estate, an industry where she had few female role models when she started her career.
Humanitarian Work
Received a company award in 2018 that specifically recognized her for humanitarian work she has performed in orphanages in Kenya.

Media Appearances

Dana Baird | Executive Managing Director | Cushman & Wakefield. Featured in YouTube

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Dana Baird Named Executive Director of Cushman & Wakefield. Featured in Yahoo Finance

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Dana Baird – Executive Managing Director, Cushman & Wakefield. Featured in Cushman & Wakefield Official Website

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Work History

6-2019
Executive Managing Director at Cushman & Wakefield
11-2013
Executive Director at Cushman & Wakefield
2004
Senior Director at Cushman & Wakefield

Education

Bachelor of Science (BS) from University of Utah

More Information

Social Presence :

Prographics :

Exp : 22 Location : Salt Lake City, Utah, United States Job Level : Senior Designation : Executive Managing Director at Cushman & Wakefield
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Dana

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Dana take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Dana

Personality Compatibility


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