Daniel Bedford

Pioneer
DISC Type : isd

Chief Executive Officer at One Good Thing

Harpenden, England, United Kingdom

Overview

Daniel is the Co-Founder and CEO of One Good Thing, a company creating the worlds first wrapper-free snack bars with a natural, edible coating. He is driven by a mission to eliminate plastic waste in the food industry, leveraging proprietary manufacturing technology. He holds a Bachelors degree from the University of Newcastle.

His passion for sustainability is deeply personal, inspired by his father and co-founder, Mike, an avid cyclist. Their shared frustration with seeing plastic litter on cycling routes became the foundational mission for their business, aiming to keep the countryside clean.

He co-founded the company with his father after his dad grew tired of seeing discarded snack wrappers littering his cycling routes.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Sustainable Packaging
His company's core mission is to eliminate single-use plastic waste by creating snack bars with a fully edible, natural coating that replaces traditional wrappers.
Food Innovation
He is at the forefront of food technology, having developed and scaled a proprietary manufacturing process for applying edible, wrapper-free coatings to snack bars.
Startup Growth
As co-founder and CEO, he has navigated rebranding from Nurhu to One Good Thing and is focused on team expansion and scaling the business's unique technology.

Media Appearances

Daniel has no verified media appearances

Work History

11-2024
Chief Executive Officer at One Good Thing
1-2023
Co-Founder at One Good Thing
1-2023 - 12-2024
Head of Business Development at One Good Thing
11-2021 - 1-2023
Head of Business Development at Nurhu
11-2021 - 1-2023
Co-Founder at Nurhu

Education

2016 - 2019
Bachelor's degree from University of Newcastle
A Levels in Mathematics from Roundwood Park

More Information

Social Presence :

Prographics :

Exp : 6 Location : Harpenden, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at One Good Thing
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Daniel

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are generally fast movers and can take quick decisions
  • Can Daniel take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Daniel

Personality Compatibility


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