Daniel Filler

Inquirer
DISC Type : dc

Director of Product Design, DTC at Affirm

Washington DC-Baltimore Area, United States

Overview

Daniel is a design executive at Affirm with a history of creating purpose-driven products that have generated over $1B in revenue. He has a BS and MS from Rochester Institute of Technology. Colleagues describe him as a hands-on thought leader who leads with humanity and empathy.

He is passionate about improving peoples lives through better financial products, believing that financial health is foundational to strong relationships and personal wellbeing. He focuses on bridging vision and execution to create products that connect with customers on an emotional level.

At Capital One, he directed the launch of "No-Fee Overdraft, " an initiative that saved customers $500 million annually.

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Financial Wellbeing
Believes financial health is critical to overall life satisfaction and has dedicated his career to designing products that help people feel more confident about their money.
Product Design Leadership
Focuses on shaping and scaling design teams to reimagine and deliver innovative products, holding a certification in "Design Leadership at Scale. "
Customer-Centric Innovation
Led teams that developed industry-firsts recognized by Fast Company, including redesigning an online account opening process that increased conversion by 600%.

Media Appearances

Daniel has no verified media appearances

Work History

7-2025
Director of Product Design, DTC at Affirm
3-2021 - 10-2024
Head of Design, Financial Wellbeing (Sr. Director) at Capital One
7-2019 - 3-2021
Head of Design, Bank Digital CX (Sr. Director) at Capital One
7-2016 - 7-2019
Head of Design, Bank R&D (Director) at Capital One
12-2013 - 7-2016
Design Lead, Open & Welcome (Manager to Sr. Manager) at Capital One

Education

BS from Rochester Institute of Technology
MS from Rochester Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 23 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director of Product Design, DTC at Affirm
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Daniel

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Daniel take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Daniel

Personality Compatibility


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