Daniel González Cebrián

Critic
DISC Type : C

Strategic Alliance Lead at Bitso

San Pedro Garza García, Nuevo León, Mexico

Overview

Daniel González Cebrián is the Crypto Alliances lead at Bitso, specializing in strategic partnerships and asset listings. His experience includes leading the listing of over 20 crypto assets and completing the McKinsey Forward Program. Colleagues describe him as helpful with a unique human quality.

Passionate about democratizing technology, Daniel co-founded the "Taza Financiera" podcast to make financial news accessible. He focuses on building meaningful connections and fostering collaboration to empower people through technology and education.

His financial news podcast, "Taza Financiera, " reached #1 in the Top Business News category in Mexico on Apple Podcasts.

Personality Overview

Objective Thinker

ROI Driven

Negotiator

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Crypto Partnerships
As Crypto Alliances lead, he actively attends industry events like the Stablecoin Conference and Aptos Experience to build partnerships and discuss the future of payments in LatAm.
Financial Education
Co-founded a financial news podcast to inform the public and has spoken publicly about the importance of financial education in cryptocurrency.
Crypto Asset Listings
Previously led the entire listing process for over 20 assets at Bitso, including developing strategic frameworks and presenting business cases to executive teams.

Media Appearances

Daniel has no verified media appearances

Work History

4-2025
Strategic Alliance Lead at Bitso
1-2023 - 4-2025
Crypto Analyst at Bitso
1-2022 - 12-2022
People Analyst at Bitso
9-2021 - 12-2021
Culture & Experience Intern at Bitso
10-2020 - 4-2021
Customer Success at bluebird.cx

Education

2017 - 2021
Education details unavailable from Tecnológico de Monterrey
2020 - 2020
Bachelor's degree from HEC Montréal

More Information

Social Presence :

Prographics :

Exp : 4 Location : San Pedro Garza García, Nuevo León, Mexico Job Level : Junior Designation : Strategic Alliance Lead at Bitso
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Daniel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Daniel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Daniel

Personality Compatibility


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