Daniel Green

Questioner
DISC Type : c

Head of Digital Marketing at Gymshark

United Kingdom

Overview

Daniel Green serves as the Head of Digital Marketing at Gymshark, where he has progressed through roles including Head of Paid Social. Described by colleagues as a thoughtful, collaborative, and people-centered leader, he has a background in managing paid social campaigns for major brands and holds a Squared Online certification.

Beyond his marketing career, Daniel is passionate about football and charitable causes. He actively participates in company-wide events, such as organizing a charity football match to support the Birmingham Childrens Hospital. His social feed shows an appreciation for clever, humorous marketing and sports-related content.

He organized the first "Gymshark Derby, " a charity football match that brought employees together to raise money for a childrens hospital.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Paid Social Strategy
Has extensive experience leading paid social for Gymshark and previously managed campaigns for brands like Heineken, with a focus on platforms like Meta and TikTok.
Team Leadership
Recommendations highlight him as a "people-centered leader" who inspires his team with positivity, trust, and clear storytelling to achieve common goals.
US Marketing Strategy
Recently traveled to New York to meet with Meta, focusing on evolving and shaping Gymshark's marketing approach for the United States market.

Media Appearances

Daniel has no verified media appearances

Work History

1-2023
Head of Digital Marketing at Gymshark
8-2021 - 1-2023
Head of Paid Social at Gymshark
3-2018 - 7-2021
Paid Social Manager at Gymshark
8-2017 - 3-2018
Paid Social Analyst at Gymshark
8-2016 - 7-2017
Paid Social Executive at Publicis Media

Education

2015 - 2015
Education details unavailable from Squared Online
2012 - 2014
A-Level Government and Politics from Bishop Ramsey

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Head of Digital Marketing at Gymshark
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Daniel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Daniel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Daniel

Personality Compatibility


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