Daniel Jenks

Inquirer
DISC Type : dc

Group CFO at Hotel Chocolat

Letchworth, England, United Kingdom

Overview

Daniel is a highly commercial Group CFO at Hotel Chocolat with extensive international experience in digital, eCommerce, and tech retail for major brands like PVH and MADE. COM. A graduate of the University of Birmingham, he is also an ACA qualified accountant.

He is passionate about tech-enabled, purpose-driven businesses that challenge industry norms. His leadership has focused on championing small businesses within larger marketplace platforms and re-engineering financial models for growth and sustainability.

At a prior PE-backed company, he re-engineered its financial shape, successfully cutting cash burn by 70% and operating expenses by 50%.

Personality Overview

Judgemental

Upfront

Demanding

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

eCommerce Leadership
Has end-to-end P&L ownership for the European eCommerce divisions of major apparel brands Tommy Hilfiger and Calvin Klein.
Financial Turnarounds
Spearheaded a major financial re-engineering at Not On The High Street, significantly reducing cash burn and securing two successful funding rounds.
Purpose-Driven Retail
Expresses a passion for businesses with a true purpose that challenge industry norms, aligning with his experience supporting thousands of small businesses.

Media Appearances

Daniel has no verified media appearances

Work History

5-2025
Group CFO at Hotel Chocolat
2-2023 - 4-2025
Chief Financial Officer at Not On The High Street
8-2020 - 11-2022
Commercial Finance Director, Analytics & Business Transformation at MADE.COM
10-2019 - 8-2020
SVP Ecommerce Europe at PVH Corp.
12-2018 - 10-2019
Independent Consultant at Self Employed

Education

2007 - 2010
ACA from ICAEW
2003 - 2006
Bachelor's Degree from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 18 Location : Letchworth, England, United Kingdom Job Level : Leadership Designation : Group CFO at Hotel Chocolat
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Daniel

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Daniel take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Daniel

Personality Compatibility


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