Daniel Jenks in

Daniel Jenks

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Group CFO at Hotel Chocolat
📍 Letchworth, England, United Kingdom

Daniel is a highly commercial Group CFO at Hotel Chocolat with extensive international experience in digital, eCommerce, and tech retail for major brands like PVH and MADE. COM. A graduate of the University of Birmingham, he is also an ACA qualified accountant.

He is passionate about tech-enabled, purpose-driven businesses that challenge industry norms. His leadership has focused on championing small businesses within larger marketplace platforms and re-engineering financial models for growth and sustainability.

At a prior PE-backed company, he re-engineered its financial shape, successfully cutting cash burn by 70% and operating expenses by 50%.

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Experience
18 Years
Current Role
Group CFO
Job Level
Leadership
Location
Letchworth, England, United Kingdom
Personality Overview

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Priorities

Topics Daniel cares about

eCommerce Leadership
Has end-to-end P&L ownership for the European eCommerce divisions of major apparel brands Tommy Hilfiger and Calvin Klein.
Financial Turnarounds
Spearheaded a major financial re-engineering at Not On The High Street, significantly reducing cash burn and securing two successful funding rounds.
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Career

Work history

5-2025
Group CFO
Hotel Chocolat
2-2023 - 4-2025
Chief Financial Officer
Not On The High Street
8-2020 - 11-2022
Commercial Finance Director, Analytics & Business Transformation
MADE.COM
10-2019 - 8-2020
SVP Ecommerce Europe
PVH Corp.
12-2018 - 10-2019
Independent Consultant
Self Employed
In the press

Media appearances

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Education
2007 - 2010
ACA
ICAEW
2003 - 2006
Bachelor's Degree
University of Birmingham
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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