Kayleen St.John

Observer
DISC Type : ci

SVP, Finance at Parsley Health

Hoboken, New Jersey, United States

Overview

Kayleen St. John is a seasoned finance and strategy executive, currently serving as the SVP of Finance at Parsley Health. She has a unique background, holding certifications as both a Registered Dietitian and a CPA (inactive), with degrees from New York University and the University of Connecticut, blending financial acumen with deep expertise in nutrition.

In March 2024, Kayleen embarked on a "family gap year" with her husband and two young sons, ages four and seven. They are spending the year traveling to new places while she takes on the challenge of homeschooling her children, stepping away from her role at Culina Health for this personal endeavor.

She started her career as a CPA at PwC before pivoting to her passion for nutrition, a field where she now also serves as Adjunct Faculty at her alma mater, NYU.

Personality Overview

Example Seeker

Assertive

Value Driven

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Health & Nutrition
As a Registered Dietitian and adjunct nutrition professor at NYU, she has a deep-rooted passion for food, nutrition science, and the "food as medicine" philosophy.
Startup Finance
Her career combines strategy and finance leadership at health-tech startups like Parsley Health and Culina Health, along with transaction advisory for early-stage consumer brands.
Family Travel
She is currently on a year-long family gap year, traveling and homeschooling her two young sons, a significant and recent life event she has shared publicly.

Media Appearances

Kayleen has no verified media appearances

Work History

2026
SVP, Finance at Parsley Health
2022 - 2025
VP, Strategy (Finance & Operations) at Culina Health
2019 - 2022
Director, Transaction Services at Stage 1 Financial
2018 - 2025
Board Member at Clean Label Project
1-2017
Adjunct Faculty- Nutrition in Food Studies at New York University

Education

MS from New York University
BS from University of Connecticut

More Information

Social Presence :

Prographics :

Exp : 18 Location : Hoboken, New Jersey, United States Job Level : Leadership Designation : SVP, Finance at Parsley Health
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Insights For Selling To Kayleen

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kayleen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kayleen

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kayleen move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Kayleen take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kayleen

Personality Compatibility


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