Kristina Kardell

Enigma
DISC Type : icd

Operations and Finance Lead at Kombo

Berlin, Berlin, Germany

Overview

Kristina is the Operations and Finance Lead at Kombo, specializing in scaling growth through data-driven RevOps and GTM strategies. An expert in aligning cross-functional teams, she previously honed her skills at Leapsome and holds a Certified SalesOps Master certification. She earned both her MSc and Bachelors from Uppsala University.

Outside of her professional life, Kristina is a dedicated runner, frequently participating in half-marathons. Her academic pursuits show an interest in global issues, having written her masters thesis on corporate sustainability and the UNs 2030 Agenda. She also has experience working on sustainable business analysis.

She is a co-founder of RevOps Chat, a free Slack community for RevOps professionals to connect and share best practices.

Personality Overview

Challenger

Persuasive & Assertive

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Revenue Operations
Her career focus. She has spoken on multiple podcasts about RevOps strategy and co-launched a Slack community for RevOps professionals to share best practices.
Go-to-Market Strategy
A core part of her previous and current roles. She was recently recognized as one of the top 40 GTM Leaders.
Scaling SaaS Companies
Her role is focused on scaling for growth and impact, and she has noted Kombo's rapid growth and recent $25M Series A funding round.

Media Appearances

Kristina has no verified media appearances

Work History

11-2025
Operations and Finance Lead at Kombo
7-2025
Revenue Operations & GTM Strategy at Kombo
7-2023 - 7-2025
Associate Director Revenue Operations & Strategy at Leapsome
6-2022 - 7-2023
Senior Revenue Operations & Strategy Manager at Leapsome
1-2022 - 6-2022
Consultant at Navigio

Education

2016 - 2018
MSc in Business and Management from Uppsala University
2013 - 2016
Bachelor Programme in Business Studies from Uppsala University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Berlin, Berlin, Germany Job Level : Mid-senior Designation : Operations and Finance Lead at Kombo
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kristina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Kristina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Kristina

Personality Compatibility


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