Daniel King

Commander
DISC Type : D

Head of BD at AW Spaces

London, England, United Kingdom

Overview

Daniel is the Head of Business Development at AW Spaces, a seasoned leader in the commercial interior design and build sector with over 20 years of experience. He specializes in building multi-million-pound pipelines and is often described as consultative, professional, and honest. He holds a BSc from UCL.

Outside of his professional life, Daniel values spending time with his family, especially during holiday seasons. He is also a passionate advocate for community causes and publicly supports charities that he believes are doing life-changing work for families.

He is a vocal supporter of Chana, a charity that provides hope and support for couples facing fertility challenges.

Personality Overview

Decisive

Very Quick

Impact-Driven

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

Workplace Design
Leads business development to secure design-led commercial interior projects and helps companies create tailored workspace strategies for hybrid working.
BD Strategy
Focuses on building and transforming sales pipelines, team building, and CRM strategy within the design and build sector.
Authentic Networking
His professional mission involves initiating and maintaining lasting client relationships by consistently adding value and being authentic.

Media Appearances

Daniel has no verified media appearances

Work History

3-2026
Head of BD at AW Spaces
3-2025 - 1-2026
Business Development Director at Build Generation Ltd
6-2024 - 1-2025
Group Business Development Director at TSK Group
9-2022 - 6-2024
Business Development Director at Woodhouse Workspace
7-2019 - 6-2024
Head of Telesales & Research at Woodhouse Workspace

Education

1996 - 1999
BSc from UCL
1987 - 1994
Education details unavailable from Hasmonean High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of BD at AW Spaces
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daniel

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • If convinced, they can reach decisions quite fast.
  • Can Daniel take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Daniel

Personality Compatibility


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