Daniel Lowther

Enthusiast
DISC Type : i

SVP and Head of fintech at CCGroup, a Hoffman Agency

London, England, United Kingdom

Overview

Daniel is the SVP and Head of Fintech at CCGroup, where he leads commercially-driven public relations and marketing programs for B2B technology clients. He has over 15 years of experience in the sector, specializing in strategic campaigns for major brands and startups. People often call him dedicated, focused, and driven.

He has an unhealthy obsession with the impact of blockchain on financial services, which is topped only by his relentless pursuit of the most sour confectionery in the world.

Daniel is an active mentor for aspiring fintech and defi upstarts at accelerators like Startupbootcamp and Barclays Rise.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Fintech Marketing
Heads the fintech division at a B2B tech PR agency, focusing on strategic campaigns that drive sales and company value for clients like Revolut and Visa.
Fintech Founders
Mentors aspiring fintech founders at Startupbootcamp and has moderated keynote panels with founders from companies across the industry.
B2B Technology
Believes B2B is the future of fintech and focuses on proprietary research to help technology buyers make more effective and smarter decisions.

Media Appearances

Daniel has no verified media appearances

Work History

3-2025
SVP and Head of fintech at CCGroup, a Hoffman Agency
7-2013 - 3-2025
Head of fintech & Associate Director at CCGroup, a Hoffman Agency
7-2013
Account Director at CCGroup, a Hoffman Agency
3-2025
SVP and Head of fintech at The Hoffman Agency
1-2023
Business Mentor at Startupbootcamp

Education

2003 - 2006
1st Class BA from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Leadership Designation : SVP and Head of fintech at CCGroup, a Hoffman Agency
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Daniel

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Daniel take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Daniel

Personality Compatibility


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