Daniel O'Toole

Questioner
DISC Type : c

Managing Partner at AppsCRE, LLC

Natick, Massachusetts, United States

Overview

Daniel is a Global Corporate Real Estate Technology Leader and Managing Partner at AppsCRE, with 25 years of experience at firms like Deloitte and JLL. A graduate of The London School of Economics, he is described by colleagues as insightful, motivated, and driven to exceed expectations.

He is a serial entrepreneur, having founded and successfully sold IWMSconnect, a leading technology analyst firm, before launching his current venture.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

CRE Technology
As an analyst, he provides specialized coverage of corporate real estate tech vendor capabilities and industry trends to help users boost portfolio performance.
Workplace Experience
His work and posts focus on workplace technology, employee experience (EX), and helping clients select transformative solutions for their real estate portfolios.
Tech Sourcing
He runs a digital marketplace that provides analyst-validated profiles of leading solutions to help corporate real estate executives make more informed technology decisions.

Media Appearances

Daniel has no verified media appearances

Work History

2-2025
Managing Partner at AppsCRE, LLC
5-2021 - 1-2025
Senior Director | Advisory at JLL Technologies
11-2015 - 4-2021
Principal at REFM Technology Strategies, LLC
11-2013 - 10-2015
Senior Director | Real Estate Technology, Strategy and Operations at Trascent Management Consulting, LLC
1-2008 - 10-2013
Founder and Managing Partner at IWMSConnect, LLC

Education

1998 - 2000
MS from The London School of Economics and Political Science (LSE)
1993 - 1997
BS from Boston University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Natick, Massachusetts, United States Job Level : N/A Designation : Managing Partner at AppsCRE, LLC
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Daniel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Daniel take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Daniel

Personality Compatibility


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