Daniel Pacheco Domínguez

Trailblazer
DISC Type : DI

Director of Engineering at AddSecure - Transport solutions

Madrid, Community of Madrid, Spain

Overview

Daniel Pacheco Domínguez serves as the Director of Engineering for AddSecures Smart Transport division. With 25 years of focused experience in transport and logistics, he leads a cross-functional organization of over 40 professionals in developing scalable SaaS solutions. His colleagues consistently describe him as innovative, agile, and deeply committed to his teams success.

His role includes direct responsibility for the companys AI strategy, aiming to boost engineering productivity, enhance product capabilities, and improve operational efficiency through automation.

Personality Overview

Friendly But Fast

Charismatic

Persuasive

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

AI in Logistics
He is responsible for AddSecure's AI strategy, focusing on using artificial intelligence to improve productivity, product features, and automation within the transport sector.
SaaS Fleet Management
He leads the development of mission-critical, scalable SaaS solutions for the transport industry, including Fleet Management (FMS) and Transport Management (TMS) systems.
Engineering Leadership
He manages a department of over 40 people, including engineering managers and product owners, and holds certifications like "Lead Like a Boss" and "Effective Listening".

Media Appearances

Daniel has no verified media appearances

Work History

9-2025
Director of Engineering at AddSecure - Transport solutions
6-2024 - 11-2025
Product and Engineering Director at AddSecure - Transport solutions
4-2020 - 6-2024
Director of Engineering at Astrata Group
4-2019 - 4-2020
Engineering Manager / Director Emerging Technologies at Astrata Group
1-2017 - 4-2019
Sr. Technical Product Manager at Astrata Group

Education

1994 - 1998
INFORMATION MANAGEMENT from Escuela Politécnica de Cáceres
1992 - 1994
INFORMATION MANAGEMENT from Instituto de Formación Profesional "Ágora"

More Information

Social Presence :

Prographics :

Exp : 25 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Director of Engineering at AddSecure - Transport solutions
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Daniel

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Daniel take some risk or not?

  • If necessary, they will be ready to take risks.

You And Daniel

Personality Compatibility


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