Daniel Preston

Examiner
DISC Type : cs

Director at NETWORK PLANNING SOLUTIONS LTD

United Kingdom

Overview

Daniel Preston is the Founder and CEO of Network Planning Solutions (NPS), a company specializing in advanced fibre optic solutions. With a background as a Fibre Engineer, he now leads his company in deploying cutting-edge technologies like Hollow Core Fibre to create ultra-low latency connectivity for clients in various sectors.

He is an active participant in the global telecommunications community, frequently traveling to major industry events like MWC in Barcelona and ITW in the US. He values connecting with partners, customers, and industry peers to discuss the evolution of digital infrastructure and next-generation networks.

Unique fact: Daniel is at the forefront of moving Hollow Core Fibre technology from theoretical trials into real-world, practical deployments.

Personality Overview

Status Quo Seeker

Overcautious

Tough To Convince

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Hollow Core Fibre
He is a vocal advocate for Hollow Core Fibre, focusing on its real-world deployment and its potential to revolutionize low-latency networks, as seen in his recent event attendance.
Low-Latency Connectivity
His company recently formed a strategic partnership with Neutrality Managed Services specifically to push the boundaries of what is possible with ultra-low latency networks.
Digital Infrastructure
He regularly attends major industry events like ITW and MWC to discuss the future of fibre and where the telecoms industry is heading.

Media Appearances

Why We Strengthened Our Board & Senior Leadership | NPS. Featured in Network Planning Solutions Ltd (official news site)

See Now

Work History

5-2015 - 3-2025
Director at NETWORK PLANNING SOLUTIONS LTD
2-2015 - 3-2025
Company Owner at NETWORK PLANNING SOLUTIONS LTD
1-2015
Founder CEO at NETWORK PLANNING SOLUTIONS LTD
11-2011 - 1-2015
Fibre Engineer at JSM Construction Ltd
10-2007 - 11-2011
Senior Splice and Testing Engineer at AboveNet

Education

Daniel has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : Leadership Designation : Director at NETWORK PLANNING SOLUTIONS LTD
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Daniel

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Daniel take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Daniel

Personality Compatibility


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