Daniel Rocha

Questioner
DISC Type : c

Desarrollador BI at Thona Seguros

Mexico City Metropolitan Area

Overview

Daniel is a BI Developer at Thona Seguros, specializing in Python-based ETL processes and API integration. His background includes full-stack development with Java, . NET, and C# in the financial sector. He holds a degree in Industrial and Systems Engineering from Universidad del Valle de México.

He recently earned a certificate in Microsoft Dynamics 365 for Beginners, indicating an expanding interest in CRM platforms.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Data Integration
His current role involves creating ETL processes using Python and integrating APIs to ensure data quality and consistency for analytics at Thona Seguros.
Fintech Solutions
Has significant experience developing and maintaining web services and RESTful APIs for integration with regulated banking systems like Santander and Banjercito.
Full-Stack Development
Previously worked as a full-stack programmer and senior developer, with skills in Java Spring Boot, . NET Core, C#, and various web technologies.

Media Appearances

Daniel has no verified media appearances

Work History

9-2025
Desarrollador BI at Thona Seguros
5-2021 - 6-2025
Desarrollador web at Finasist
5-2021 - 6-2025
Programador full stack at Finasist
11-2019 - 5-2021
Gerente técnico de TI at Techcomm Wireless
3-2016 - 11-2019
Superior y Desarrollador de software Senior at Techcomm Wireless

Education

2013 - 2015
Ingeniería Industrial y de Sistemas from Universidad del Valle de México
2016 - 2020
Ingenieria Industrial from TESH

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Desarrollador BI at Thona Seguros
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Daniel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Daniel take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Daniel

Personality Compatibility


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