Daniel Rudslätt

Questioner
DISC Type : c

VP Sales Nordic and APAC and Head of MediusGo at Medius

Stockholm, Stockholm County, Sweden

Overview

Daniel is the VP of Sales for Nordics and APAC at Medius, where he leads sales for AI-driven accounts payable and P2P solutions. His success was highlighted by being named Medius Sales Professional of the Year for EMEA in 2018. He is an alumnus of IFL, Handelshögskolan.

Outside of his tech career, Daniel has a significant background in professional ice hockey. He leverages this deep expertise as an expert commentator for major international tournaments, including the Olympics and World Championships, for broadcasters like SVT and Discovery Inc.

Daniel is a former professional ice hockey player who played in top leagues in Sweden and Germany before transitioning into a successful sales leadership career.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AP Automation
He frequently highlights customers who are market leaders that use Medius's solutions for Accounts Payable Automation (APA) and celebrates the company's success in this space.
Professional Hockey
A former professional player in Sweden and Germany, he now works as an expert commentator for the Olympics and World Championships.
Strategic Partnerships
His social posts emphasize the importance of strong business partnerships with companies like Microsoft and Logiq as a key driver for product strength and business impact.

Media Appearances

Daniel has no verified media appearances

Work History

1-2026
VP Sales Nordic and APAC and Head of MediusGo at Medius
5-2023 - 5-2023
Expertkommentator SVT at SVT
2-2022 - 2-2022
Expertkommentator OS 2022 - Peking at Discovery Inc
5-2021 - 5-2021
Expertkommentator SVT at SVT
1-2021
Head of Sales EMEA at Medius at Medius

Education

2012 - 2013
Juni 2013 from IFL, Handelshögskolan
2012 - 2013
MDA from IFL, Handelshögskolan

More Information

Social Presence :

Prographics :

Exp : 5 Location : Stockholm, Stockholm County, Sweden Job Level : Senior Designation : VP Sales Nordic and APAC and Head of MediusGo at Medius
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Daniel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Daniel take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Daniel

Personality Compatibility


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